Those who think “we’ve always done it like this, why change?”
are missing out on intuitions like that of Gary Hammerslag, who wanted to give his snowboard boots a faster, easier and more precise fit.
After years of study, in 2001 he created and patented the BOA® Fit System, adjustable to the millimetre, easy to fit in any conditions, super durable and with guaranteed day-long maximum comfort.
A micro-adjustable dial, low friction lace guides and super-resistant lightweight laces. The BOA® system meets our highest standards and drives the performance of our footwear even further, in continual evolution.
All footwear lines
